Friday, 26 November 2010

Possible setting for music video:


I went out to Norwich, Tombland to do some filming of the setting. This could be a possible choice of setting to use for my music video as the area is quite old and has a lot of character, which would fit well with my music video theme.

Audience research


For my audience research I thought that it would be a good idea to film students at my sixthform. I asked various questions about music videos and it was interesting to hear their feedback. The video helped me to see what ideas I could use in my own video.

G325- SECTION A: Discuss how far digital technology has enhanced the creative process in your media production work.

Discuss how far digital technology has enhanced the creative process in your media production work.

Digital Technology has enhanced the creative process in my media production work. I think that it is quite clear that digital technology has influenced my work at both AS and A level. At AS, we made short videos and trailers, this enabled me to get an insight into the way cameras work, the varying effects on the camera led me to make more professional actions for my work. However, for my coursework I chose to make a music magazine. I used the SLR camera in my production work, this enhanced my creative ideas as I was able to take various shots and in different lighting etc. I then went on to make my magazine and edit my photos on Photoshop and Indesign programmes on the mac computers. By using these programmes, I was able to have an enormous amount of elements of creativity throughout my work. I was then influenced to develop my ideas further, such as, I explored various colour themes and tone which would stand out on my music magazine. Photoshop allowed me to be creative in the sense that I could change the effects of photos that had been taken on the SLR camera, for example, the changing of lips, hair etc. This definately enhanced my work and gave me a flavour of something different and imaginative.

At A level, I am now focusing on creating a music video and a Digi pack and advertisement to go with the video as well. In a way, digital technology is playing an even bigger part in my media production work than at AS level. This is due to the fact, I am using the HD video cameras to create my video. On the camera, I can take photos as well as video and turn the camera around to even record myself. That it itself, gives me more of a leeway to create something less original and boring. Also, on the camera I am going to video various shots and video from different angles. The after effects programme and imovie will definately enhance the creative process in my media production work. For my music video, I am interested in using different effects such as sketch themes throughout. By using after effects, I can make my creative thoughts be true and the effects may also influence me to think of other ideas such as the rotation of the film or even simply changing the effects of the weather. All of the little creative processes which are added together from the enhancement of creativity from the digital technology, makes my production work a lot more stronger. Other aspects of digital technology has influenced my creative work, such as, the use of computers allows me to gain ideas from the internet. By using youtube, I can have an insight into the bad and good types of music videos. I then can explore the different types of videos used, and some elements of such videos will lead me to create something out of the ordinary.

Monday, 1 November 2010

Research- Music Video presentation.

Harder, better, faster, stronger- Daft Punk.




It is very popular and the dance is used alot. The writing used and the timing also fitted well. It is very simple, yet is so clever, and is very well known. I think that it would be good to achieve something which is simplisitic, but yet has an amamzing outcome. However, the video can get a bit boring and would be a lot better if there was some kind of story line used as well.

Amazing viral webcam video:



When researching effective music videos, I came across this video. I think it is very capturing and uses cool effects. It is also very different and therefore, makes it  rememberable. The lighting in the various webcams makes the video also more interesting. High key lighting is also used to give it that positive feel. When you watch this video you can't help but smile as it is just a bit of fun, but has had a great outcome.