How effective is the combination of your main product and the ancillary tasks?

In the real music industry, I think that the combination of your main product with the ancillary tasks is vital in making your product look effective. It allows the audience to get a grasp on what the album is all about, and the key themes expressed throughout the video. It also makes the poster, digipak and video more poignant and makes the viewer want to buy the product. This is much better than having no combination of your tasks and the  product and ancillary tasks being completely random. It is also important that all the tasks look visualy similar, such as the use of black and white effects then the natural images.

The black and white scene filters through from the video to my digipak. This represents her 'bad life' and allows the audience get an insight into what the video is going to show. I think the image of her on the kitchen floor is effective and will stay in people's minds.

On the advertisement poster the image of her at night looking at the houses is then reflected in the video. This works well as it shows her in the 'dream' state in both the video and advertisement.

The front cover of the digipak, is the main character holding her baby. This image is very striking as it 'plays with the heart strings'. It is also taken in a natural environment which is in her living room. The same clip is then shown in the video where they lyrics are 'and you've got the sweetest eyes I've ever seen'. This again is quite emotive and draws the audience in.

On the digipak I also used similar images which combined well with the video. The back cover of the digipak is an image of a walking path outside. This is quite a natural image and resonates well with the natural ideology of having a baby. The image outside is also quite idealistic, and works well with the video as her 'dream' is also quite idealistic. There are also many other natural clips used throughout my video, such as the clips of the sky and sun.

What have you learned from your audience feedback?

(medium shot- interviewer)

Sway Calloway: 'Welcome back guys, today we have Sophie Coxon the director of your song music video'.

'Are you happy with the outcome of the video?'

(medium shot- director)

Sophie: 'Yes, I'm very happy with the video and glad that I decided to take a different approach to the storyline rather than having a typical party type video'.

(medium shot- interviewer)

Sway: 'Yeah, many of the viewers have phoned in and commented on the fact that the storyline works well with the video, after hearing some feedback is there anything you would change in the video?'

(medium shot- director)

Sophie: 'From hearing the feedback, I would change some things to the video, yeah. Many have said that the clips went on for too long, if I had a chance I would have added in some different clips to make it more interesting. I have also heard that a few people didn't quite understand the storyline. If I had known this before, I would have added more clips in with the woman and the baby, to make the storyline more clear.'

(medium shot- interviewer)

Sway: 'We now have Anna on the phone from Cornwall who wants to ask you a couple of questions..'

(phone)

Anna: 'I really like your video, and as a young mum myself, it was good to see that you took a sympathetic view. The black and white works well so you are able to tell when she is in the dream. After hearing feedback, do you think your next videos will follow a similar type storyline or something different?'

(medium shot- director)

Sophie: 'I think I will carry on with the emotional storylines as they seem to work well. Perhaps I might have some clips of Ellie Goulding herself sinigng in my next video.'

(phone)

Anna: 'Yeah I prefer emotional videos. Was nice talking to you, bye guys'.

(medium shot- interviewer)

Sway: 'Well this sounds promising, do you reckon we will see one of your videos soon then sophie?'

(medium shot- director)

Sophie: 'Yes, definately, Ellie has a single coming out soon and has already given me some ideas for the video.'

(medium shot- interviewer)

Sway: 'Good! Thanks for your time Sophie. Now back to MTV news'.

Ancillary task 2

I think my magazine advertisement is effective and would stand out. I took the photo of the girl standing looking at her house when it was dark outside, however, I used photoshop to make the girl stand out and also the lighting on the house. This works well as it can be interpretated in anyway and can give a hidden message to let the audience decode the meaning themselves. I also matched the writing with the colours on the girl. I kept the writing simple so that the advertisement would not look too busy.

Ancillary task 2

Ancillary task 1

I think that the most effective part of the digipak is the frontcover. It 'sums' up the whole album and especially 'your song' as it displays a young woman holding a baby. I also had her placed in front in of a floral wallpaper in order for some kind of decoration. I then changed the effects so it looked a bit more different. Th backcover also works well as I took a photo of a nice scenery outside, and thought it would look nice for a backcover. The inside cover is very different from the rest. It is an image I took of her in the kitchen before she was in her 'dream'. This gives the buyers of the album an insight into what type of song it will be. I then out a line of the lyrics underneath to empahsis this. The fact that they all use similar colour themes works well.

Ancillary task 1