In the real music industry, I think that the combination of your main product with the ancillary tasks is vital in making your product look effective. It allows the audience to get a grasp on what the album is all about, and the key themes expressed throughout the video. It also makes the poster, digipak and video more poignant and makes the viewer want to buy the product. This is much better than having no combination of your tasks and the product and ancillary tasks being completely random. It is also important that all the tasks look visualy similar, such as the use of black and white effects then the natural images.
The black and white scene filters through from the video to my digipak. This represents her 'bad life' and allows the audience get an insight into what the video is going to show. I think the image of her on the kitchen floor is effective and will stay in people's minds.
On the advertisement poster the image of her at night looking at the houses is then reflected in the video. This works well as it shows her in the 'dream' state in both the video and advertisement.
The front cover of the digipak, is the main character holding her baby. This image is very striking as it 'plays with the heart strings'. It is also taken in a natural environment which is in her living room. The same clip is then shown in the video where they lyrics are 'and you've got the sweetest eyes I've ever seen'. This again is quite emotive and draws the audience in.
On the digipak I also used similar images which combined well with the video. The back cover of the digipak is an image of a walking path outside. This is quite a natural image and resonates well with the natural ideology of having a baby. The image outside is also quite idealistic, and works well with the video as her 'dream' is also quite idealistic. There are also many other natural clips used throughout my video, such as the clips of the sky and sun.
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