What have you learned from your audience feedback?

(medium shot- interviewer)

Sway Calloway: 'Welcome back guys, today we have Sophie Coxon the director of your song music video'.

'Are you happy with the outcome of the video?'

(medium shot- director)

Sophie: 'Yes, I'm very happy with the video and glad that I decided to take a different approach to the storyline rather than having a typical party type video'.

(medium shot- interviewer)

Sway: 'Yeah, many of the viewers have phoned in and commented on the fact that the storyline works well with the video, after hearing some feedback is there anything you would change in the video?'

(medium shot- director)

Sophie: 'From hearing the feedback, I would change some things to the video, yeah. Many have said that the clips went on for too long, if I had a chance I would have added in some different clips to make it more interesting. I have also heard that a few people didn't quite understand the storyline. If I had known this before, I would have added more clips in with the woman and the baby, to make the storyline more clear.'

(medium shot- interviewer)

Sway: 'We now have Anna on the phone from Cornwall who wants to ask you a couple of questions..'

(phone)

Anna: 'I really like your video, and as a young mum myself, it was good to see that you took a sympathetic view. The black and white works well so you are able to tell when she is in the dream. After hearing feedback, do you think your next videos will follow a similar type storyline or something different?'

(medium shot- director)

Sophie: 'I think I will carry on with the emotional storylines as they seem to work well. Perhaps I might have some clips of Ellie Goulding herself sinigng in my next video.'

(phone)

Anna: 'Yeah I prefer emotional videos. Was nice talking to you, bye guys'.

(medium shot- interviewer)

Sway: 'Well this sounds promising, do you reckon we will see one of your videos soon then sophie?'

(medium shot- director)

Sophie: 'Yes, definately, Ellie has a single coming out soon and has already given me some ideas for the video.'

(medium shot- interviewer)

Sway: 'Good! Thanks for your time Sophie. Now back to MTV news'.