In what ways does your media product use, develop or challenge forms and conventions of real media product?

Before creating my music video, I researched real music videos in order to gain inspiration for my own work. I did this via youtube and watching music channels on the TV. I watched a range of variety of music videos from pop type videos with a narrative and rock videos with a band playing. Even though, it seemed impossible to create a music video at a 'real' music video level, I did my best and gained ideas from how shots were used etc. An example of this, was when I watched Ed Sheeran's A team music video, this video was quite simple and showed various shots of a homeless girl, I thought this video was really good on an emotional level and tried to re create something simliar in my own video. Researching music videos helped me to develop my own ideas further for my product.

The use of varying shots throughout my video helped to make my music video look like a real one. This can be seen in my video when I zoomed into the actor's eyes when she is holding the baby, which looked effective. I also used close up shots when she was in the kitchen and also with the baby scans. I then used long shots when filming outside and the traffic scene.

I also used a narrative in my music video instead of a band playing. Narrative is used in many real music videos within the industry and I think it is the most effective type of video as it allows the audience to feel engaged. I also chose a narrative storyline which would fit in well with the lyrics, this is seen in many music videos such as Pink's song 'perfect'. However in a way this does challenge forms and conventions of real media products as in the modern music industry the videos tend to not be linked as much with the lyrics.

Another way in which I challenged the forms and conventions of real media products, was by using a teenage girl who is pregnant. Some viewers may be outraged by the idea of a teenage girl being pregnant, with no father around and living off benefits. However, I think it is good that I challenged the boundaries of a normal music video storyline and portrayed a more sympathetic view to young 'mums' who have to deal with everyday life. I also think that challenging the conventions of media products is more interesting and doesn't just stick to the boundaries and use typical videos such as those filmed at house parties. I also dressed the actor in more normal clothes such as an old black coat at the start and end scenes then normal dressing throughtout the 'dream'. This also challenges the forms and conventions of real media products as many actors in music videos are represnted in a more of a glamorous style.