How did you use media technologies in the construction and research, planning and evaluation stages?

I used many media technologies in the contruction, research and planning of my products. The internet was one of the main sources I used for research for my music video and ancillary tasks. I was able to via google research to look up different digipaks and music advertisements. I also went on youtube and watched other music videos in order to gain inspiration for my own.


Throughout my media work, I have used http://www.blogger.com/ to save all my posts, pictures and videos. Using the blog online is a much easier way to record my work, rather than writing on paper and saving my videos elsewhere. Using the blog is also good in that you can look at your peers blogs in order to comment on their work and give constructive critisicm.

For my digipak and album advertisement, I used the programme photoshop a lot. I was able to upload my saved images on there and then change the effects. This was good in that, I could make the photo lighter or darker to suit the 'song'. I then could add text to the photo such as on the advertisement I wrote the release date and title etc.
When filiming my music video, I used an HD video camera. This was the main source for constructing my music video. The fact that it was HD made the quality of the video look much better. I was able to take pictures on the camera as well, which helped me to create my digipak and advertisement. I could also change the brightness etc on the camera to suit what I wanted.

Another media technology I used in the creation of my music video was imovie. This enabled me to change the effects on my music video enormously. I was able to cut down the video clips to the right time lengths in order to fit with the song lyrics. I then changed some of the clips to black and white which represented the actor's 'bad life' and add dream effects to when the song shows when she is in a dream. Using imovie I could also slow down a clip or speed it up and use transition effects such as 'cross blur', using this definatley made my video look more effective.

For a couple of clips in my music video, I used the programme after effects. After effects let me change the dimensions of my music video and rotate the clip so that it fitted the screen propelly.

Without using these different media technologies, I would never have made my video look that effective. The programmes have helped me to create my video into the way I wanted it to look.